WE CELEBRATE
EVERY
SECOND
Led by our heroes who fight intensely right up to the finale stage.
Marked by the character of our land, with its dizzying peaks and dreamy coastlines.
Empowered by our boiling crowd and committed partners to create a legacy for everyone.
EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC
A pillar of
Spanish sport
SINCE 1935
Creating emotions
89% of Spanish people
Believe La Vuelta is part of Spanish heritage
(Sources: Kantar 2024)
The final leg
of the Grand Tours
A talent spotter
The only 2 Grand Tours to have been raced by “The Big Four”
- Tadej Pogacar
- Jonas Vingegaard
- Remco Evenepoel
- Primož Roglič
A vertiginous odyssey
- 21 stages
- 3 countries crossed (Monaco, France & Spain)
- 3,275 KM covered
- 58,156 M of elevation gain
Captivating
the world
187M
hours viewed on TV
A booming digital
engagement with a
captive community
2.6M
followers on social media
(+15% vs 2024)
566M
video views in 2025
(x2% vs 2024)
21.5M
visits on the official website in 2025
OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN
A travelling
festival
100%
of Spain visited in 4 years
4 MILION
spectators alongside the roads
(equivalent to filling the Santiago Bernabéu stadium 50 times)
Across borders
2022
UTRECHT, NETHERLANDS
2024
LISBON, PORTUGAL
2025
TURIN, ITALIA
2026
MONACO
An unrivaled
proximity
platform
Caravan
An opportunity to share offers and goodies
Parque Vuelta
At each stage, an interactive fan zone at the heart of the race provides a prime space for brand experiences and giveaways
A brand
universe
Men
Women
Next Gen
Participants
Participants
La Vuelta Femenina
by Carrefour.es,
a major ambition
190 countries covered
2,380 HOURS
of dedicated TV broadcast
Attracting the
best cyclists
INSPIRING INSPIRING INSPIRING INSPIRING INSPIRING
Building the bridge between cycling champions and everyday cyclists, thus inspiring people of all ages
256k
children have been encouraged to ride bikes through the program
Support meaningful causes with their participation (charities)
Has been raised
100,000€
to support various causes during the year
(including cancer research, social inclusion and support for disadvantaged youth)
La Vuelta is committed to be a pioneer in sustainability and takes concrete actions for the environment
95%
reduction in the use of plastic bottles
Showcasing Spain cultural and natural diverse richness to a national & global audience
An international showcase for territories
that are often less well known than those of the Tour de France or the Giro
LEVERAGE LEVERAGE LEVERAGE LEVERAGE LEVERAGE
Unipublic’s teams are committed to building tailored partnerships that are based on your brand objectives.
AWARENESS
CONSIDERATION
ENGAGEMENT
EXPERTISE
NETWORKING
CONTRIBUTING
WANT TO KNOW MORE?
Fill out the form on the right and we’ll get in touch with you.