WE CELEBRATE

EVERY

SECOND

Led by our heroes who fight intensely right up to the finale stage.

Marked by the character of our land, with its dizzying peaks and dreamy coastlines.

Empowered by our boiling crowd and committed partners to create a legacy for everyone.

EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC EPIC

A pillar of
Spanish sport

SINCE 1935

Creating emotions

89% of Spanish people

Believe La Vuelta is part of Spanish heritage

(Sources:  Kantar 2024)

The final leg
of the Grand Tours

A talent spotter

The only 2 Grand Tours to have been raced by “The Big Four”

  • Tadej Pogacar
  • Jonas Vingegaard
  • Remco Evenepoel 
  • Primož Roglič

A vertiginous odyssey

  • 21 stages
  • 3 countries crossed (Monaco, France & Spain)
  • 3,275 KM covered
  • 58,156 M of elevation gain
La Vuelta 2025 - 14th stage - Aviles > La Farrapona. Lagos de Somiedo (135,9 km) - 06/09/2025 - Joao ALMEIDA (UAE TEAM EMIRATES XRG), Jonas VINGEGAARD (TEAM VISMA | LEASE A BIKE), Sepp KUSS (TEAM VISMA | LEASE A BIKE)
La Vuelta 2025 - 9th stage - Alfaro > Estacion de Esqui de Valdezcaray (195,5 km) - 31/08/2025 - Jonas VINGEGAARD (TEAM VISMA | LEASE A BIKE), Sepp KUSS (TEAM VISMA | LEASE A BIKE)
La Vuelta 2025 - 13th stage - Cabezon de la Sal > Los Corrales de Buelna (144,9 km) - 05/09/2025 -

Captivating
the world

187M

hours viewed on TV

A booming digital
engagement with a
captive community

2.6M

followers on social media
(+15% vs 2024)

566M

video views in 2025
(x2% vs 2024)

21.5M

visits on the official website in 2025

OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN

A travelling
festival

100%

of Spain visited in 4 years

4 MILION

spectators alongside the roads

(equivalent to filling the Santiago Bernabéu stadium 50 times)

Across borders

2022
UTRECHT, NETHERLANDS
2024
LISBON, PORTUGAL
2025
TURIN, ITALIA
2026
MONACO

An unrivaled
proximity
platform

Caravan

An opportunity to share offers and goodies

Parque Vuelta

At each stage, an interactive fan zone at the heart of the race provides a prime space for brand experiences and giveaways

A brand
universe

Men

Women

Next Gen

Participants

Participants

La Vuelta Femenina
by Carrefour.es,
a major ambition

190 countries covered

2,380 HOURS

of dedicated TV broadcast

Attracting the
best cyclists

INSPIRING INSPIRING INSPIRING INSPIRING INSPIRING

Building the bridge between cycling champions and everyday cyclists, thus inspiring people of all ages

256k

children have been encouraged to ride bikes through the program

Support meaningful causes with their participation (charities)

Has been raised

100,000€

to support various causes during the year

(including cancer research, social inclusion and support for disadvantaged youth)

La Vuelta is committed to be a pioneer in sustainability and takes concrete actions for the environment

95%

reduction in the use of plastic bottles

Showcasing Spain cultural and natural diverse richness to a national & global audience

An international showcase for territories

that are often less well known than those of the Tour de France or the Giro

LEVERAGE LEVERAGE LEVERAGE LEVERAGE LEVERAGE

Unipublic’s teams are committed to building tailored partnerships that are based on your brand objectives.

AWARENESS
CONSIDERATION
ENGAGEMENT
EXPERTISE
NETWORKING
CONTRIBUTING

WANT TO KNOW MORE?

Fill out the form on the right and we’ll get in touch with you.